Algae is the new star in the oil town of Hobbs

Bloomberg reporter Ramy Inocencio traveled all the way to Hobbs, New Mexico to learn more about algae company, and new ABO member, Joule Unlimited. Joule produces carbon-neutral ethanol from the sun, waste CO₂ and non-potable water.

Mr. Inocencio reports that Joule bacteria can produce 25,000 gallons of fuel on one acre, while corn can only produce 400 gallons.

Watch Ramy Inocencio’s visit to the Joule facility: